Food photography in times of digitalisation


A feast for the eye! Just a saying or definetly a truth? With Group D.M.T´s image enhancements and color corrections we promise you: It will look delicious. Food Photography at its best.

In a supermarket, food is presented under special light so it looks even tastier. Restaurants have a cozy light atmosphere to make your stay more pleasant and you can enjoy your dish even more. Nothing else happens in the Food-Photography. Special trained “Food-Stylists” know the perfect tricks to make a burger look juicier, a sauce is more creamy and a salad fresher. Photographers know exactly which light to use and which angle to choose to make the Food look tastier. After all this effort comes to the picture editing to give those images the perfect last touch. Creating the perfect color and highlight specific areas with great color correction. Deleting crumbs that aren’t perfectly in place are just a small part of this retouching.

All this effort to please our eyes in the hope that also the taste reflects the amazing look of the picture.

Regardless if it’s a poster, online banner, or a tv commercial. Big brands and companies take an enormous effort to present us with these “perfect products”. But how does that look like for a restaurant or a delivery service? Do these efforts and extreme costs make sense for these? That’s for sure completely up to you to decide. If a burger is getting sold millions of times it makes sense to invest money and time for once. The picture probably will be shown on big posters, on Tv, and on menus all around the world. For your local restaurant, it needs a cost/benefit analysis. For sure also you should invest in a good picture to present your business. But it should not cost as much.

That’s why Group D.M.T offers also small companies, restaurants, and all kinds of businesses the perfect opportunity.  We will make the best out of your images on a great budget. Even a self-taken photo of a dish on a simple plate in your restaurant can become a star on your menu. Starting with nice and easy color correction to a clipping on transparent background to a detailed retouching for the perfect finish. Everything is possible and available for every budget.

But not just for the menu in a restaurant or pictures in a supermarket great pictures are necessary.
In times of digitalization, in times of delivery services and online orders, it is even more important to show your product in the perfect presentation!

Food Photography Before and After

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