As a photo editing service provider, we understand the importance of high-quality product images when it comes to selling your products online. We have worked with many businesses in different industries and helped them to improve their product photography, which in turn helped them to increase their sales.
In this blog post, we’ll be sharing some tips that we have learned over the years, to help you create product images that will make your products stand out and drive sales. So, whether you are a business owner, a professional photographer or a marketing professional, this post is for you!
How To Increase Online Sales With Images
Impeccable product photos can make a huge impact on driving sales, but you need to adhere to certain guidelines if you want to boost your online business:
- Make sure your images are high-resolution and properly lit. Poor lighting can make your products appear dull or unappealing, so it’s important to use natural or artificial lighting to create well-lit images.
- Use different angles and perspectives to showcase your products in different ways. This will give customers a better idea of what the product looks like and how it works.
- Use editing software to adjust color, brightness, contrast, and other elements as needed. This will ensure that your images look their best and are consistent across all platforms.
- Consider using props and staging to add context and make your products more appealing. This can help to give customers a sense of how the product can be used in real life.
- Be sure to remove blemishes or other imperfections in the product. This will create a more polished and professional look.
- Use a consistent style and theme for all your product images. This will help to create a cohesive look across your website or online store.
- Consider using videos or GIFs to showcase your products in action. This can be a great way to give customers a better sense of how the product works and help to increase conversions.
- Use retouching and compositing to create lifestyle images. This can help to increase the emotional connection with your potential customers and make them more likely to buy your products.
- Consider hiring a professional photographer that has experience in shooting product photos that fit with your concept
By implementing these tips, you can improve the quality of your product images and increase the chances of your products being bought by your customers. If you are planning to use images for online marketplaces like Amazon or eBay, be aware that they each have their own set requirements for product images.
Photo Editing for Hard-Selling Products
Photo editing plays an important role, especially with hard-selling products, as it can help to make the product appear more attractive and desirable to your customers. It can be extremely hard for certain products, such as fashion items. Since material and cut must be recognizable, so customers can make an informed purchasing decision.
When editing images of hard-selling products, it is important to focus on the following aspects:
- Lighting and color. The lighting should be consistent and well-balanced to make the product appear more attractive. Brightness, contrast, and color balance should be adjusted to make the product stand out.
- Composition and cropping. The composition should be balanced and well-organized, with the product centered in the frame. The image should be cropped to show the product in the best possible way.
- Retouching and editing. The image should be retouched to remove any blemishes or imperfections in the product. Shadows and reflections can also be adjusted to make the product appear more attractive.
- Background and context. The background should be simple and uncluttered to draw attention to the product. The product can be shown in context, such as in use, to give customers an idea of how it works.
- Consistency. The images should be consistent across all platforms, with a similar style and theme. This will help to create a cohesive look across the website or online store.
By focusing on these aspects, photo editing can help to make hard-selling products appear more attractive and increase the chances of them being sold. On top of that, it helps in decreasing your return rates. Since your customers directly see, what they can expect.
Why Product Images Are Important For Your Sales
Product images have a significant impact on sales because they are often the first thing that customers see when browsing a website or online store. Research has shown that customers are more likely to purchase a product if the image is high-quality and accurately represents the product.
In fact, according to a study by MDG Advertising, 67% of consumers say that the quality of a product image is “very important” in their decision to purchase. Additionally, a study by e-commerce platform BigCommerce found that products with at least one image are up to 8 times more likely to be sold compared to those without any images.
Moreover, images that are well-lit, properly composed, and show the product in context or in use, can also help to increase the emotional connection with customers, making them more likely to purchase. As customers use product images to get a better understanding of the product, its features, size, and other characteristics, before making a purchase. Hence, high-quality images that provide a detailed view of the product can help to build trust and credibility with the customer, which can lead to increased sales.
In summary, high-quality product images are a crucial element in the buying decision process and can greatly influence the chances of a product being purchased. This is why businesses should invest in high-quality product images to increase their online sales.
Stand Out From The Crowd With Group D.M.T.
The standards set by leading online stores are high and attaining such standards is not an easy task for someone who focuses on the product more than the presentation. However, you can achieve your sales goals with the optimal presentation of your products. Group D.M.T. provides you with expert services to ensure that your product images are seductive, captivating and optimally promotional.
We are committed to working with enthusiastic entrepreneurs, professionals, and businesses that require high-quality images for online sales. We focus on providing you with the most competent editing services to produce impeccable images of your products, resulting in maximized online sales. That can make a drastic difference in your number of sales. Here, a few more reasons why you should choose us as your photo editing service provider:
- Professional Quality: We have the skills, knowledge, and experience to produce high-quality images that will make your products stand out and drive sales. Our professionals use advanced software and techniques to enhance and retouch images, resulting in polished and professional-looking images that will make your products more appealing to customers.
- Time-saving: We can handle large volumes of images in a short time, which can be especially useful if you have numerous products to photograph. Outsourcing the editing work can save you time and allow you to focus on other aspects of your business.
- Cost-effective: Hiring us is a cost-effective solution for your business, as it eliminates the need to invest in expensive equipment and software. Additionally, it eliminates the need to train employees or to pay for employee benefits.
- Flexibility: We can handle a wide range of projects, from basic retouching to more complex editing tasks such as compositing, color grading, and 3D rendering. This flexibility can be beneficial if you require different types of images for different platforms and campaigns.
- Scalability: As your business grows, you might need to handle more images, that is why outsourcing to Group D.M.T. can help you scale up or down your image editing needs depending on the demands of your business.
- Quality Control: We have processes in place to ensure that the images we produce are of the highest quality. This can include multiple rounds of editing and quality assurance checks, which can help to ensure that the final images meet your standards.
In conclusion, giving your editing work to us can help to improve the quality of your product images, save you time, and be cost-effective, while ensuring that your images are polished, professional and consistent, which can lead to an increase in sales.
The Services We Provide To Maximize Your Sales
Group D.M.T. provides a wide range of photo editing services specialized for e-commerce. We provide you with unmatched color correction results, ghost mannequin edits, and much more. See for yourself what brilliant images can change for your online business. Contact us directly or have a look at our services which best meet your needs: